• What outcomes does the product aim to achieve?
• What are the strategic objectives?
• Is it aligned with investors and/or stakeholders?
• What should be prioritised to add value to customers?

What are the benefits of a GO product roadmap?

Initially developed by Roman Pichler, the project management expert who inspired our product vision board template for user-centred design, the GO product roadmap helps your product progress from theory and ideation to action and concretisation. At the same time, it keeps the focus on teamwork and collaboration.

In contrast to other kinds of product roadmap templates, which are more features oriented and can result in a plan that’s too detailed and prone to change, one that’s goal-oriented helps you to:

• Create a continuity of purpose
• Set expectations and align product development teams with stakeholders
• Facilitate prioritisation
• Support dynamic environments that need to be able to accommodate changes

How to use this template in collaboration with your team

Download our simple and intuitive product roadmap and use it to host a collaborative brainstorming session. Upload it to an online workspace or copy it onto a whiteboard to allow everyone on your team to add sticky notes with their suggestions for different categories on the template.

Date/Timeframe: When will the goal be met? For example, if one of the outcomes is to deliver a product for Christmas, meeting a deadline will be crucial for it to create the desired value.

Name: This is particularly important if meeting the goal will result in new product versions. What will each one be called?

Goal: Identify the desired outcomes or benefits you hope to achieve in the upcoming months or business quarters. These goals should be quantifiable (e.g. increase revenue, acquisition, and customer retention) and achievable within the given timeframe. Why will it be worthwhile to continue investing time, money, and energy into developing the product? Remember to add goals that consider the user perspective to ensure that the benefits for your target market are not forgotten.

Features: For each goal, describe 3-5 product capabilities necessary to reach it. For example, if one of the goals is to increase revenue, a simplified payment gateway is a possible feature.

Metrics: How will you determine when your goal has been met, and how will you measure it? Using metrics helps ensure that your goals are specific and measurable.

Did you find our product roadmap template helpful?

We hope that our goal-oriented product roadmap helps you stay focused on outcomes instead of features and that it becomes a valuable part of your product or business development toolkit. Remember that it’s designed to support dynamic environments, so review, update, and improve upon it regularly.

If you found this template useful, please share it and let us know if you have any improvements or suggestions you would like us to add!